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Ryan Holiday – Smart PR for Artists, Entrepreneurs and Small Business

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Ryan Holiday - Smart PR for Artists
(8 customer reviews)

Original price was: $199.00.Current price is: $40.00.

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Short Description:
Getting free media attention is a powerful and often misunderstood communication tool. Coming this February, join media strategist and best selling author Ryan Holiday for his course on how to create smart, savvy and provocative PR campaigns.

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Description

Smart PR for Artists, Entrepreneurs and Small Business

Instructor: Ryan Holiday

Class Description

Getting free media attention is a powerful and often misunderstood communication tool. Coming this February, join media strategist and best selling author Ryan Holiday for his course on how to create smart, savvy and provocative PR campaigns.

Whether you are a business owner, freelance artist or a creative entrepreneur, Ryan’s course will teach you how to get the right kind of attention, without paying for it.

Take your business to the next level with proven strategies and techniques from Ryan Holiday, who at the age of 23yrs, landed one of the most high profile marketing jobs as Marketing Director of American Apparel.

Lessons

Session 1 February 22, 2013

11 Videos
Bonus Materials – With Purchase
  • Ryan Holiday Recommended Reading List.pdf
  • How to Pitch Haro.pdf
  • How to get on Blog Radar.pdf
  • Tucker Max Planned Parenthood Case Study.pdf
  • Tucker Max Twitter Case Study.pdf
  • HARO Case Study.pdf
Instructor Bios
  • David Thier Bio.pdf
  • Joey Roth Bio.pdf
  • Brendan Gahan Bio.pdf
  • Chris Johnson Bio.pdf
Day 1 Pre-Show
9:00 am – Introduction
10:30 am – Case Study: 5 American Apparel Campaigns
11:15 am – Interview with Joey Roth
11:45 am – A New Definition of Marketing (with Brendan Gahan)
2:00 pm – Your Thing Isn’t Ready to be Marketed
2:30 pm – Creating Compelling Narratives
3:30 pm – How to Make Things Viral (with guest Ian Spector)
4:00 pm – The Importance of Video
4:15 pm – Hot Seat (with guest David Thier)
Day 1 Wrap-Up

Session 2 February 23, 2013

10 Videos
Day 2 Pre-Show
10:00 am – Introduction
10:15 am – Introduction to HARO
10:45 am – How to Pitch to Bloggers & Launch Products Part 1
11:45 am – How to Pitch to Bloggers & Launch Products Part 2
2:00 pm – Blow Your Message Up
2:30 pm – Making Interesting Ads
3:15 pm – Risk
3:30 pm – Hot Seat With David Thier
Day 2 Wrap-Up

Ryan Holiday

Ryan Holiday is a media strategist and best-selling author of ‘Trust Me I’m Lying: Confessions of a Media Manipulator’. After dropping out of college at 19 to apprentice under the strategist Robert Greene, he went on to advise many bestselling authors and multi-platinum musicians. He is the Director of Marketing at American Apparel, where his work in advertising was internationally known. His strategies are used as case studies by Twitter, YouTube and Google and have been written about in AdAge, the New York Times, Gawker and Fast Company. He currently lives in New Orleans with his rebellious puppy, Hanno.

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Archive: https://web.archive.org/web/20130622053933/http://www.creativelive.com/courses/smart-pr-artists-entrepreneurs-and-small-business-ryan-holiday

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