Ryan Deiss – Craft A High-Converting Homepage v2

Description

Ryan Deiss – Craft A High-Converting Homepage v2

Craft A High-Converting Homepage v2 – Let’s Create A “Sticky” And Successful Homepage That Turns Passive Lurkers Into Engaged Prospects And Buyers.

In this brand-new workshop, you’ll leverage DigitalMarketer Co-Founder & CEO Ryan Deiss’ secret, step-by-step formula to construct a homepage that sets the stage for any and all traffic driven to your website…and positions your brand as the answer to all of your customers’ problems.

What You Learn

• Learn the 5 life cycles of a homepage (and which stage YOUR business is in so you can build your ideal homepage)
• Discover where your CTAs actually belong and how each location corresponds to a different stage along the Customer Value Journey
• Follow Ryan’s proven, step-by-step process for “mining conversions” on your homepage while establishing your brand as an authority in your industry
• Optimize every aspect of your homepage (including the ones 99% of people don’t think of) in order to amplify your business’ reach and attract more customers.
• Learn the 12 elements that must be included on EVERY homepage and how each can positively impact your business
• Examine the core concepts of high-converting homepages (and why you probably shouldn’t model your favorite brand’s page)
• Leverage our tested and proven “High-Converting Homepage Template” to architect design-ready homepages in minutes…not days.
• Craft compelling “Core Messages” and copy chunks from scratch (even if you’ve never written a word of sales copy in your life)

Craft A High-Converting Homepage v2 – Course Curriculum

• Core Concepts of High-Converting Homepages

Learn the core concepts of homepages by looking at prime examples of what a homepage SHOULD look like, the elements that transform a passive “lurker” into a buyer, and the 5 life cycles of a homepage (and which stage YOUR business is in so you can build your ideal homepage).

• Crafting Your “Core Message” + BIG Ideas (What to Say and How to Say it)

Ryan will walk you through the process of crafting compelling “Core Messages” that align your brand with your new leads, make a strong first impression, and convert these new leads to buyers of your products or services. You’ll also work with Ryan to write copy chunks from scratch (even if you’ve never written a word of sales copy in your life).

• Wireframing & Outlining Your Homepage

How do you take a boring old homepage and turn it into a conversion machine? It’s all about how you present the message to your audience.This is where you’ll architect your homepage. Following Ryan’s lead, you’ll take the ideas and copy that you created in Part 2 and piece them together for maximum effect. In this section of the training, you’ll leverage Ryan Deiss’ proprietary resource, The High-Converting Homepage Template, to organize your message and ensure that you are hooking your visitors in the first 5 seconds.

• Optimizing & Auditing Your New Homepage for Conversions

Ryan takes you, step-by-step, through the entire process of optimizing your newly created homepage. You’ll start by completing Ryan’s “7 Second Homepage” test to determine if your new page is accomplishing what needs to… in 7 seconds or less. You’ll then work with Ryan to ensure that your new homepage is firing on all cylinders and truly ready to be unleashed upon your audience.

• Workshop Closing & Final Thoughts

Your Instructor

Ryan Deiss is an entrepreneur, best-selling author, and one of the most sought-after and dynamic speakers on marketing in the world today. Ryan is the founder and CEO of The Scalable Company, a scaleup accelerator based out of Austin, TX. Ryan is also the founder and CEO of DigitalMarketer.com, the founder of Recess.io, and is also the host and founder of Traffic & Conversion Summit, the largest digital marketing conversion conference in North America.

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