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Russell Brunson – Software Secrets

EARLY LIFE

Russell Brunson has been collecting junk mail since the age of 12. He’d watch TV or listen to the radio, waiting for the commercials because to him, marketing and sales were the real entertainment. Despite his young age, Russell opted in to every business opportunity offer he could find, simply to study the art and science of direct response.

In high school Russell was a state champion wrestler, and then became All-American his senior year taking 2nd place in the country at high school nationals. He continued to wrestle in college, learning valuable lessons about competition, hard work, and the art of winning. He graduated as one of the top ten wrestlers nationally.

CAREER

In 2003, Russell had his first success as an online marketer selling a software called ZipBrander. ZipBrander was a viral marketing tool that not only drove laser-targeted traffic to your website, but helped increase backend profits, automatically.

Two years later in 2005, Russell created another product selling “How To Create A Potato Gun” DVDs. This was a simple instructional course, where buyers had an option to purchase his potato gun kit (which included all the needed supplies) as an upsell. These initial products launched Russell into the world of Internet Marketing, where he quickly became one of the top marketing minds in the world. Within a year of graduating college, he’d made his first million dollars selling his products.

Russell sold everything from shakes and supplements, to coaching, books, consulting, coupons, t-shirts, technology services, and software. He reached top ranking status in several network marketing companies, winning a Ferrari and generating 1.5 million leads in just six weeks.

The limitations and obstacles Russell encountered with the technology required to bring his sales funnels to life, became the birthplace of the idea for his software company, ClickFunnels. Together with his partner Todd Dickerson, Russell launched their sales funnel software in October 2014, and the company grew to $100,000,000 in the first three years. Currently, ClickFunnels has over 100,000 active users.

CLICKFUNNELS

ClickFunnels is now the fastest-growing non-venture backed software company in the world.

With a following of over a million entrepreneurs, he’s published and sold over 400,000 copies of his marketing books, popularized the concept of sales funnels, and helped tens of thousands of entrepreneurs quickly get their message out to the marketplace.

As of 2020, Russell’s training, teaching, and software has created 1033 millionaires who are in his exclusive club called the Two Comma Club.

GIVING BACK

Russell’s mission for ClickFunnels extends out to non-profit organizations like Village Impact, where every new funnel that goes live inside of ClickFunnels community equals a $1.00 donated to building schools in Africa.

ClickFunnels also produced a documentary for Operation Underground Railroad, a non-profit that rescues children from sex trafficking all over the world. You can watch the documentary here.

PERSONAL LIFE

Russell is a family man, married to the love of his life and college sweetheart, Collette Brunson. Together they have five children and live in Boise Idaho.