Matt Diggity – The Content Scaling Playbook

• How to Hire the Best Writers for Your SEO Sites (4:52)
• How to Make a Job Posting (3:53)
• Creating Your Job Post (7:45)
• How to Quickly Evaluate Applicants (1:30)
• Read Their 75 Word Answer (7:06)
• The 3 Skills (6:09)
• What is Value (6:55)
• The Most Important Copywriting Lesson You’ll Ever Learn (6:25)
• How to Recognize Value in Samples (7:05)
• Clarity (7:16)
• Persona (7:59)
• The 15 Minute Interview Part 1 (4:57)
• The 15 Minute Interview Part 2 (7:52)
• Course Wrap Up (6:14)
• Bonus Lecture – Introduction (1:36)
• Bonus Lecture – How to Write an Intro (7:00)
• Bonus Lecture – Positioning (6:56)
• Bonus Lecture – Lead Subsections Part 1 (7:35)
• Bonus Lecture – Lead Subsections Part 2 (3:33)

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