This course is hands down, the most comprehensive digital marketing training in the industry today.

We start by making sure you get crystal clear on the most important part of any digital marketing plan:

Your customers.

And to do that, we kick things off by mastering 3 foundational topics:

• The Customer Avatar Canvas – WHO your ideal customers are
• The Core Message Canvas – WHAT your business offers to your customers
• The Customer Value Journey – HOW your customers interact with your message

Then, with instructors who are T-shaped marketers themselves, we’ll take an in-depth look at the core digital marketing competencies, including:

• Content Marketing
• Email Marketing
• Social Media Marketing
• Community Management
• Digital Advertising
• Data & Optimization
• Search Marketing

Furthermore, the instructors relate each specialty back to the stages of the Customer Value Journey so that you can see how all areas of digital marketing do their job of attracting, converting, and ascending customers.

Not just once, but as a machine that turns your prospects into leads, and leads into customers.

After earning your Digital Marketing Specialist Certificate you’ll have the tools to effectively reach your (or your clients’) target audience through a full-scope marketing strategy.