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Richard Roop & Dan Doran – Magic Words For Converting Leads Into Cash

* Discover how to prescreen leads on the phone by asking the right questions.

* Get seller to reveal their real motivation

* Learn to handle common objections

* Quickly identify the most profitable deals

Effective marketing and lead generation is a vital key to any business, especially the business of buying and selling houses.

During our July and August training calls we covered a wide array of low cost and no cost ways (ads, postcards, flyers) to get motivated sellers calling you with highly profitable real estate deals.

On our September call we answered the burning question, “Where do I become a big fish in a small pond?” We also revealed the keys factors behind selecting your market and 9 steps to eliminating competition.

Hopefully you’re following my approach by spending time and money to get sellers calling you. We use measurable, direct response marketing so we can…

* Avoid calling on ads or signs…

* Avoid dealing through real estate agents, and…

* Avoid the “obvious seller.”

This helps reduce or eliminate competition. It’s especially important if you’re trying to find deals in hot “sellers” market. I’ve uploaded a free bonus call onto September’s “subscriber only” site with a special presentation I did on hot markets with Ron LeGrand.

We can save time and energy by spending our marketing dollars getting sellers calling us. Of course, most of these calls will not be from flexible and motivated sellers. We can leverage ourselves and start the “prescreening” process automatically by using “benefit laden” free special reports, advertorials and 24 hour free recorded messages.

Distributing proven, professional ad copy allows us to “sell in advance with tools.” I call this “salesmanship multiplied.”

Remember that the purpose of “1-step marketing” to deliver an entire sales presentation upfront cost effectively. “2-step marketing” lets us run smaller and cheaper messages that make it easy for prospects to get our full 1-step message simply by responding for more info.

The purpose of your entire (or full) sales message is to communicate the biggest reasons why a seller should call you… and consider selling you their house… directly.

As a result, SOME sellers will decide you’re a better alternative to trying to sell on their own or through an agent. These are the deals you wind up buying. These are your 5-figure paychecks.

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