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Ahrefs Academy – Blogging for business

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Short Description:
How to test your article ideas for “search demand”. How to determine the full traffic potential of a keyword. How to find the best keyword to target. How to determine your chances to rank in Google. How to use Keyword Difficulty metric in Ahrefs.

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Description

Ahrefs Academy - Blogging for business

Ahrefs Academy – Blogging for business

COURSE OVERVIEW:

BLOGGING FOR BUSINESS – AHREFS ACADEMY

WHAT WILL YOU LEARN IN BLOGGING FOR BUSINESS?

The compound effect of content marketing

  • The primary goal of blogging for business
  • Three main customer acquisition channels
  • The main reason why most blogs fail

Two major strategies of growing a blog

  • The anatomy of the “Spike of hope”
  • Two major strategies of growing a blog
  • Busting the “publish more often” myth
  • How to convert visitors into subscribers

How to analyse the traffic potential and ranking difficulty of a keyword

  • How to test your article ideas for “search demand”
  • How to determine the full traffic potential of a keyword
  • How to find the best keyword to target
  • How to determine your chances to rank in Google
  • How to use Keyword Difficulty metric in Ahrefs

How to find great content ideas with high business value

  • How to discover great content ideas by studying your niche
  • How to generate keyword ideas using keyword research tools
  • How to find keywords that your competitors are ranking for
  • How to find low-hanging content ideas from all over the web
  • How to prioritise your list of content ideas

How to optimize your article for a target keyword and generate maximum search traffic with it

  • What is “searcher intent” and how to match it
  • How to optimise your article for a given keyword
  • How to squeeze maximum search traffic out of your article
  • How to perform an SEO audit of your published content

How to create great content that promotes itself

  • Why your content has to be great
  • How to create content that people will care to read and share with others
  • How to create unique content that will stand out

How to create link-worthy content (and stop worrying about link building)

  • Do you always need backlinks to rank?
  • How to create content that attracts backlinks
  • The rarely mentioned “secret” to acquiring backlinks

How to promote your content & make it rank high in Google

  • Four common mistakes of content promotion
  • The best content promotion strategies reviewed
  • How to compete with the “big guys” in Google search results

How to build backlinks to your blog content

  • The best link building strategies for blogs
  • How to get backlinks ideas from your competitors
  • How to build links via guest blogging
  • Simple guest blogging “hacks” for better results in less time

How to build links & promote content via blogger outreach

  • How to use “Outreach” for content promotion
  • How to find thousands of high-quality outreach prospects
  • How to write ridiculously effective outreach emails

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