By: Morten Rand-Hendriksen

Duration: 1h 14m

Released: Sep 13, 2013

Description:

Drive more visitors to your WordPress site by performing search engine optimization, or SEO, with the help of two powerful plugins. While WordPress does a pretty good job of this out of the box, you can make it a lot more visible to search engine and social media networks. Learn to deploy the two most prevalent SEO plugins—All in One SEO Pack and Yoast’s WordPress SEO—and use them to boost your online presence.

Topics include:

• What is SEO?
• Installing and activating the SEO plugins
• Adding SEO content to posts and pages
• Using keywords and page analysis tools
• Configuring page titles and metadescriptions

Contents:

Introduction 1m 47s

• Welcome 43s
• What you should know before starting this course 1m 4s

1. Basic SEO and Social Sharing principles 6m 46s

• What is SEO and social sharing? 3m 36s
• Understanding what a plugin is and how it works 3m 10s

2. Using All In One SEO Pack 30m 20s

• Installing and activating All In One SEO Pack 2m 17s
• Adding SEO info for posts and pages 7m 18s
• Configuring general settings 10m 45s
• Configuring SEO for the whole site 4m 30s
• Pro features 5m 30s

3. Using WordPress SEO by Yoast 34m 14s

• Installing and activating WordPress SEO by Yoast 2m 28s
• Importing SEO content from All In One SEO Pack 2m 48s
• Overview and basic setup 12m 20s
• Configuring site-wide titles and meta descriptions 5m 40s
• Adding SEO info to posts and pages 4m 48s
• Using Focus Keyword and Page Analysis 6m 10s

Conclusion 1m 21s

• Further learning 1m 21s

Author:

Morten Rand-Hendriksen is a web designer and developer with a passion for clean design, standards-based code, and open-source software. He has published several books, articles, and videos on these topics and is a popular speaker at conferences. Running a small boutique-style digital media company, he divides his time evenly between building web solutions and teaching others how to do things right and get the most out of the web. Morten grew up in Norway and made Canada his home in 2002.